The big idea
Company Facts
Our history
1999
The company is founded by the name Bolåneservice in Ängelholm, Sweden.
2003
Bolåneservice is acquired by previous owners, and rebranded to Freedom Finance
2007
Centum Finans in Norway is acquired by previous owners.
2008
Freedom Finance is establishing its equivalent Freedom Rahoitus in Finland.
2013
H.I.G. Capital Europe acquires a majority of Freedom Finance AB.
2015
The group’s new brand, Zmarta, is launched in Sweden, Norway and Finland.
2016
The company changes name to Zmarta Group.
2016
Bauer Media Group acquires the company and become new owners.
2018
Zmarta Group acquires Elskling, a leading online comparison platform for electricity in the Nordics.
2018
Zmarta Group acquire Insplanet and launches a new insurance comparison at zmarta.se.
Feb. 2019
Mortgage Comparison launched in Sweden, Electricity comparison launched in Finland.
Small & Medium Enterprise loans launched in Sweden.
March 2020
New vision and new values.
April 2020
New office in Stockholm for Zmarta, Elskling and Insplanet.
Bauer Media Group
Our responsability
Selected partners





