We are a leading financial technology marketplace offering a broad range of consumer finance services to consumers. This is our company at a glance:

Founded in 1999.

Employs more than 300 FTEs, with operations in Sweden, Norway and Finland.

Owned by Bauer Media Group since September 2016.
Bauer Media Group is one of the largest media houses in Europe and a leading player in Australia, New Zealand and USA, with over 600 magazines, 400 digital services and 100 Radio/TV stations across 36 countries. It’s a family owned company with 11,500 employees.

Helped customers lower their costs by more than 500 MSEK in 2016.

Our brands: Zmarta (969781-6222), Elskling (556722-5452), Insplanet (556567-6227), Freedom Finance (556647-0737), Freedom Rahoitus (2207313-9), Centum Finans (985 220 239) and Lån för alla (556904-9199).

20 years of experience with first-mover advantage, #1 market position in Sweden, Norway and Finland.

Broad personal finance offering with a heritage in personal loans.

150+ partners (banks, electricity providers and insurance companies) and more than 1 million customers.